Nathaniel Ru is an entrepreneur who was one of the three co-founders of Sweetgreen. Their restaurant company now has 40 locations in the United States. It offers high-quality salads that are actually nutritious, especially compared to the vast majority of restaurant offerings.
They also source their ingredients from farms located near each of their restaurant’s locations. As a business leader, Ru was recently named to the “30 Under 30” list that Forbes produces each year. This list comprises 30 business leaders who are under the age of 30 years old.
Along with Nicolas Jamme and Jonathan Neman, Nathaniel Ru founded Sweetgreen in order to offer customers much better food that is also convenient. They are all graduates of Georgetown University and also share in common the fact that they all come from families with a history of entrepreneurship. Read more: Nathaniel Ru | Crunchbase
Their restaurants have been a big hit and there are often large crowds of people at their locations looking to eat Sweetgreens organic and fresh salads.
Sweetgreens has an unusual management structure. Their management is decentralized and doesn’t have a headquarters. They also have a policy of everybody that works on the corporate side of the company must spend a few weeks each year working in one of the restaurant’s locations. The reason for this is that they want everyone to stay aware of what customers want.
They also want everyone to experience the daily challenges of running a restaurant so that they develop the very best policies that work in the real world. The three co-founders and co-CEO’s are located on both coasts so that they get a national presence and hear from both sides of the country very well.
When Sweetgreens first started the trio of co-founders were involved in every aspect of running the company. As Nathaniel Ru relates they gradually had to trust other people to take on some of these roles as the company increased in size.
Ru has said that it was hard to recognize that it’s vital to build a solid team and then trust them to effectively do their jobs. He also strives to only hire top talent so that the company is run as well as is possible.
As a successful entrepreneur, Nathaniel Ru has been asked to speak at major business conferences around the country. His ideas about growing lasting brands are what other business leaders are interested in hearing.
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