Executive Luiz Carlos Trabuco Cappi was born in the year 1951 in Marilia city of Bradesco. Later on, after his high school, he joined the University of Sao Paulo where he enrolled in the faculty of philosophy, science, and letters. Mr. Luiz Carlos Trabuco Cappi then joined Bradesco Bank in 1969 where he began as a clerk. He then went ahead to be a chairman of the insurer of Bradesco group in 2003.
He also participated in other areas such as the private pension and marketing fields, and due to his eye catching determinations, he got promoted to the vice president at the age of 47. Much later on, Luiz Carlos Trabuco Cappi got nominated for the presidency of the bank of Bradesco. The bank of Bradesco during this time was in an unstable condition due to poor management conditions. The bank had just lost its financial rankings to its rival Brazilian bank Itau Unibanco. This situation advantaged Itau Unibanco as it made it the first Brazilian multinational in the financial sector. Due to this kind of challenges, Cypriano, the former president, got overwhelmed as he was also aging, and this eventually led to his retirement at the company’s 65th year.
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The board members of Bradesco decided to renew its command, and later on, in March 2009, Trabuco took over the presidency of the bank. As the fourth president of Bradesco bank, his name managed to take the front line despite the usual disputes. The other three directors by the names Amador Aguiar, Lazaro Brandao, and Cypriano had also contributed to the bank’s success. Luiz Carlos Trabuco Cappi’s first mission was to enable Bradesco to go back to its previous place in the banking rankings. He, therefore, came up with a corporate university whereby, he rationalized the leadership cadres, while at the same time he coordinated with the executives. He then bought the Brazilian branch of HSBC in 2015, for about US $5.2 billion with the same motive of battling to the top position in the private sector. Mr. Luiz Carlos Trabuco Cappi, in his statements, said that the acquisition of HSBC had contributed a lot especially in the bank of Bradesco market shares sector. Within a short period of time, the leading Brazilian Itau Unibanco bank was outperformed by Banco de Deus, a Bradesco branch in Osasco. Bradesco together with HSBC market shares combined overwhelmed the Brazilian bank in various sectors such as; the branch network, number of account holders, and total investment funds among others. According to him, this was a massive unnatural growth to the bank that would have, otherwise, been achieved without the HSBC initiative.
Mr. Luiz Carlos Trabuco Cappi’s 40 year’s existence in Bradesco has resulted in significant changes in the company’s 65 years of history. From a mere employee to a top level position, he managed to acquire the experience needed to rescue Bradesco. Mr. Luiz Carlos Trabuco Cappi era as the company’s president to date has contributed much, to about 30% profit. For instance, during his time, his leadership skills wildly aided in the elevation of Bradesco share market. This is factual as the statistics showed a whopping two percent rise of total premiums from 23% to 25% . Not only to mention this, but the bank’s profit from insurer contribution also had received a high rise by a stunning 9 % from 26 % the previous figure to 35 %.
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