According to a report released on PRNewswire on Feb 9, 2017, the Executive Chairman of PodcastOne, Norman Pattiz, and executive of Edison Research, Tom Webster, made public the results of extensive research focusing on effects of advertising on various consumer brands under different product categories.
In 2016, Edison Research was hired by PodcastOne to conduct three different studies to determine the impact of podcast advertising for five brands operating nationally. Some brands were less popular focusing on creating awareness, while others were popular, but aiming to launch new content.
According to Biz Journals, the objective of this survey was to determine whether podcast advertising provides enhanced brand awareness compared to traditional advertising platforms according to PodcastOne’s executive Norman Pattiz.
The result further confirmed the multi-level approach applied by PodcastOne during its advertising campaigns.
The executive of Edison Research, Tom Webster said they were excited to be involved in the partnership meant to measure the effectiveness of podcast campaign.
The methodology used during the survey allowed the researchers to compare audiences before and after campaigns. This methodology allowed the researcher to proof that podcast advertising has a positive impact on a range of critical effectiveness measures.
Norman Pattiz’s Career History
Pattiz has been serving as the CEO and executive chairman of PodcastOne since mid 2016. Prior to joining PodcastOne, Pattiz was providing consultancy services to Westwood One Inc, a company he founded in 1974. After founding Westwood One Inc., he became the CEO where he served until 1994.
During his tenure at Westwood One, the firm became the largest provider of news, entertainment and debates across the United States. Additionally, the company managed other platforms including CNN radio, CBS News, NFL Football, NBC radio and several musical and talk shows. In 20010, Mr. Pattiz formed Courtside Entertainment Group to specialize in production and distribution of quality programming.
Towards the end of 2012, PodcastOne was launched, and immediately became the number one distributor of audio programming. Today, the company has worked with more than 200 most podcasts in the U.S. Before completing his second term as the President of United States in 2000, Bill Clinton appointed Norman Pattiz to serve in the Broadcasting Board, and later President Bush extended his contract in 2002.
In 2009, he was recognized for his role in the broadcasting industry and was given an award by Library of American Broadcasting. Mr. Pattiz serves on Boards of various organizations and institution of higher learning like University of California.
Learn more about Norman Pattiz: https://www.entrepreneur.com/video/293555